India has always been a cricket crazy nation and probably will remain so for the next few generations as well. No, I don't say this because I love cricket or that I am an Indian but because Indians showed their love for cricket to the entire world yesterday. And the best part is that they proved their prowess at a time not when India had won but
Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand. Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and
Update : I have intentionally put this update at the top. I have got a lot of people who have made comments on this article, no don't look at the comments section, but to me personally on mail and calls, that they were not happy with this article. Let me be clear; I thoughtfully chose a topic which had a clear sarcasm in it. Rakhi Sawant is a
