Posted November 6th, 2009 by sahai in category
BrandingIndia has always been a cricket crazy nation and probably will remain so for the next few generations as well. No, I don't say this because I love cricket or that I am an Indian but because Indians showed their love for cricket to the entire world yesterday. And the best part is that they proved their prowess at a time not when India had won but
Posted August 28th, 2009 by sahai in category
Branding
Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand.
Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and
