Tag Archives: farhan-akhtar

What is a brand ?

Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand.

Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.

FreeDictionary.com says :

    A trademark or distinctive name identifying a product or a manufacturer.
    A product line so identified: a popular brand of soap.
    A distinctive category; a particular kind

apart from a 100 other definitions.

Let’s talk practical : Shahrukh Khan is a brand, Farhan Akhtar is not; Harsha Bhogle is a brand, Arun Lal is not; Michael Jackson is a brand (yes, he still is), Rakhi Sawant is NOT. Even though I did write about her sometime back and that too in relation to branding, but she never was and can never be.

Shahrukh Khan
In terms of product value, I will say they are brands because the first thing is that THEY SELL. Any Shahrukh film just sells, even though the promos have not been good, even though the film is crap, even though it may have no other superstar in it, what matters is it sells. Same does not hold for Farhan Akhtar.

If Harsha Bhogle is on air, everyone listens to him, his name sells there. The same is not true in the case of an Arun Lal or a Rameez Raja, even though they are seen commentating on all channels and are all over the place, people may listen but do not respect their commentary.

Brand Michael Jackson

Brand Michael Jackson


An MJ album used to sell without even people listening his songs, they just bought. His shows were a sellout because people knew its M-I-C-H-A-E-L J-A-C-K-S-O-N who’s performing. However old he grew, his shows were always a sellout. He was a household name, even my dad knows his name, even though he never heard a single song of him. On the contrary, even though Rakhi Sawant is a household name, but is her show watched on each and every person ? Though people like me watched a few of her tv appearances, but did we watch it because of Rakhi? No is the answer, and what’s more is that more people switched channels when they saw her on air.

So who is a brand ? Let me tell what does not define it. Any person/product/company which catches the eye of the people simply is NOT termed a brand. It is a necessary condition but not a sufficient one. Something which fades away with time is NOT one. Negative publicity does NOT make one.

A brand is something/someone/product or company which :

    is famous (the primary condition)
    has earned respect in the society (society may be a variable term here, but constitutes of people who do not know or are NOT associated with the brand personally)
    has value (the product is good or the person has excelled professionally or the company has done exceptionally good business)
    which sells outright (does not need much of marketing)
    raises eyeballs every now and then, with positive actions or sometimes even with neutral ones
    no of people who love the brand >>> no of people who hate it (yes you ought-to/must have those who hate you)
    does not become news for negative reasons

May be you can add more points ? I put what I could recall of but I guess you may have much more to add, looking forward to discuss and learn more from you people.

Things we can learn from Rock On!

Some times even movies can teach us a lot. Probably everyone of us has seen the movie ROCK ON, here are some things which I thought we can learn from it.

1. Talent must be MARKETED, if properly shown to relevant people, it can reach new levels and set new benchmarks. (Joe, a great guitarist, does not want to tell people and give auditions)  If people don’t see your talent, how will they value it ?

Arjun RampalRock On

Market Yourself

2. What we’ve learnt must be shared with others and must not end if we end, it must go on. A true leader always always creates a 100 more leaders (Joe and KD started a business of nurturing new talent) .

Rock On Arjun Rampal_Promote new talent

Promote new talent

3. We all make mistakes but the point is do we learn from our mistakes and move on keeping in mind that we won’t make the same mistake again. (Joe realized that Aditya was not wrong, it was the situation and the circumstances that made him feel so,  which he understood and came back).

Rock On_Magik reunited for that second chance

Magik reunited for that second chance

4. Life does not offer a second chance to everyone, but if that chance is given do we grab it with both hands ? I guess most of us let that chance go ! (Magik grabbed that chance and performed once again on stage, and I don’t need to say that it did remarkably well).

5. Money is not the only criteria to be successful and happy in life. (Aditya is very successful and has everything in life what an ideal person would want to, but was Aditya happy living that life? All of us know the answer, there are other things in life that are important in life to keep us happy.

Rock On Farhan Akhtar_Criteria for success - Money?

Criteria for success – Money?

6. You must set your priorities right, there are a 100 different things to do for everyone at an given point of time, it’s WE who have to take that correct decision based on the importance. (Rob could have met that producer whom Anu Malik wanted to meet him, but he knew his priorities – Magik).

Rock On Magik compromise_Learn to Compromise

Learn to Compromise

7. We all have to make compromises in life at some stage, we should LEARN do that, sometimes a successful compromise can take us a long journey (Had Magik completed their first album according to the director’s needs, the album being a HIT, they would have dictated terms from the next album, unfortunately, they DIDN’T) .

Rock On Farhan and Arjun_Learn to forgive

Learn to forgive

8. Sometimes even our “bestest” friends do something bad to us, but they don’t do it intentionally, we should find out the reasons, and best part is FORGIVE them. No point in carrying a heavy heart all through your life. Needless to say, your friend should be worth the forgiveness.

Rock On Farhan, Arjun, Purab_Friends Forever

Friends Forever

9. Best friends are forever, no matter how good or bad the times we face, real friends will always be at your side.

10. When resources are less and we really need something. that’s the time when we have be INNOVATIVE (Magik really needed the money and Aditya was innovative enough to sing old songs with Rock Touch).

Rock On Dandiya_Learn to innovate

Learn to innovate

Last but the most important point, Live your Dreams ! Someone has correctly said

Dreams are not those which you see while asleep, but they DON’T let you sleep

In order to ROCK ON, you must have a Dream !

Rock On Dreams_Live your dreams

Live your dreams

Well, those are the things I learnt, it’s not an exhaustive list, probably you can something more. Drop in your learnings in the comments section. Highly appreciated.