Posted August 28th, 2009 by sahai in category
Branding
Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand.
Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and
Some times even movies can teach us a lot. Probably everyone of us has seen the movie ROCK ON, here are some things which I thought we can learn from it.
1. Talent must be MARKETED, if properly shown to relevant people, it can reach new levels and set new benchmarks. (Joe, a great guitarist, does not want to tell people and give auditions) If
