DevD was one example of an Indian movie that did some sort of online promotions for the film. Probably seeing the success of an offbeat film getting good response and Fox Production House from the US involved, the hype around Social Media, the producers were tempted enough to do some promotions for Quickgun Murugun (from now referred as QGM),
Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand. Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and
I recently came across an advertisement in The Economic Times, a national daily newspaper arguably read by each and every businessman across the country. The ad started with the words : Kind Attention CMD's, CEO's, COO's and top management Following the address, it had information regarding the program which was succeeded with a 2 line statement
