The Indian Film Industry is finally waking up to the power of social media. Films have started creating websites and doing promotion online, ads were already seen from quite some time and twitter/ facebook/ orkut were also being tried a bit. A few days ago I reviewed Quickgun Murugun's online marketing campaign, though it was a crap one
Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand. Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and
Some times even movies can teach us a lot. Probably everyone of us has seen the movie ROCK ON, here are some things which I thought we can learn from it. 1. Talent must be MARKETED, if properly shown to relevant people, it can reach new levels and set new benchmarks. (Joe, a great guitarist, does not want to tell people and give auditions) If
