Social Media Marketing is finally catching the buzz in India. Although business houses were already getting a feel of the New Age Media, students and educational institutions were hesitant in taking it up as a career. But now that notion is changing. Recently I was interviewed by a career magazine about the Social Media Marketing Industry and its scope in India. The article just signifies that people have started to accept it as a career option and are taking it seriously. It’s much more than just personal blogging or casual tweeting or chatting or “Liking” posts of facebook friends.
This is not all. Very soon, on 8th of September, I will be spreading some light on the same subject at an MBA institute Welingkar Education Bangalore Campus. The topic of the Conference is “A New Era of Marketing Communications: From Interruption to Engagement“. It’s a round table conference where I would be sharing my views with fellow panelists on the above topic. While the topic may seem a different from calling it Social Media Marketing but the objective looks same, discuss how new marketing channels are changing the way the world promotes its products.
As I said in my interview,
The definition of marketing has changed from Selling to Engaging
the world and more importantly people in India have started to believe the same now. Let’s hope to get some good insights in the discussion, would definitely share with you guys. Just in case you are in Bangalore, you may drop in at the Institute. 8th September, starts at 5pm.
