Social Media Basics
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Ever since I have entered the Social Media domain, I have been questioned the same thing quite often or rather I should say, each and every time – What is Social Media?
Since people come from different backgrounds, I have had to use various methods and answers for the same question, sometimes I meet success immediately, some it takes hours and sometimes I fail [I give up if a person doesn't understand after trying various methods]. It was then I decided to look for general answers which would satisfy everyone and came across these set of videos which explain SOCIAL MEDIA, as they rightly say, IN PLAIN ENGLISH. Though they are a little old, still they solve the purpose and you give the answer. Thanks to Commoncraft for creating these. There you go!
Social Media in Plain English :
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Blogs in Plain English :
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Twitter in Plain English :
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I hope I don’t need to explain Facebook in plain English! If you still need it, I’d rather suggest you use Facebook for a few days, you will explain it to me 
Now that you have the answer for “What is Social Media?” See this video to know how Social Media is NOT a fad and instead how it is changing the world:
And now that if you are thinking “All this is OK but will it affect my business?” This last one will answer that question as well: The ROI (Return on Investment) of Social Media Marketing:
