Comments on: Quickgun Murugun’s crap online marketing campaign

By: Bollywood-twitter-facebook-social-media-yash-chopra | abhinavsahai.com

Bollywood-twitter-facebook-social-media-yash-chopra | abhinavsahai.com — Wed, 28 Apr 2010 14:31:58 +0000

[...] seen from quite some time and twitter/ facebook/ orkut were also being tried a bit. A few days ago I reviewed Quickgun Murugun’s online marketing campaign, though it was a crap one altogether, recently I noticed that even India’s biggest production [...]

By: Bill Bartmann

Bill Bartmann — Mon, 21 Sep 2009 08:38:55 +0000

Great site…keep up the good work. I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,

A definite great read..

By: sahai

sahai — Thu, 03 Sep 2009 11:22:32 +0000

thanks shaivya, you don’t need to check the authenticity and it’s difficult to find out that who’s handling the community actually. as a fan you shouldn’t be thinking much of that, but as a market researcher, you definitely should !

By: shaivya

shaivya — Thu, 03 Sep 2009 09:18:32 +0000

Great research sir.
congrates for Mr. Rick Boyer’s wonderful comment.
I never check the profiles,communities before joining are fake or real.
but now i’ll MIND IT.

By: sahai

sahai — Wed, 02 Sep 2009 08:43:45 +0000

thank you all for the valuable comments.

@honey, you really made my day with that comment

@shash, that’s precisely what i meant; you put it up in one line. The success of any (online) marketing campaign depends solely on the content created, not by just flooding social sites with crap. What most marketing agencies are missing is the CONSUMER, if there is no one consuming the content they created, the effort goes all waste, all they get is money and spoil the reputation of the business, which is generating a negative perception in the “yet to be tapped” industry. You used the correct words “Clueless” and “Ignorant” is what the marketers were.
BTW there were a few other issues also; but i did not want to make a Ashutosh Gowarikar movie, which does not seem to end.
I just hope and pray the industry does not make conclusions and underestimate the potential based on these campaigns.

@ritika, the message reached a few people in the vicinity but I doubt it will the marketing agency who’s done the crap, unless of course I myself tell them, which I don’t wish to. Probably a couple of years experience under my belt, then, either the message would reach on its own or I will do it myself.

By: Ritika

Ritika — Wed, 02 Sep 2009 07:47:26 +0000

Good work Sahai… Hope the message reaches the intended people and help them identify the real ones from the fake ones…

By: shash

shash — Wed, 02 Sep 2009 05:47:55 +0000

Really impressive research work Abhinav.
But i would like to point out that mostly marketing campaigns are a failure when the marketing guys dont go about their actions with proper planning or having a sense of what the market has to offer.
Flooding of all popular social networking websites could have been a good idea if they had the quality and quantity of content to support it.
I am also sure that they werent decided upon their target audience(Kids,Adults,teenagers,everyone whose up for laughs??Probably the last one.).Hence the kind of articles put up on blog.And i feel ,they may have even pissed off a few in the process with the kind of posts.

Lack of content updates imply they were clueless as to how they would go about carrying forward the interest of the audience.
Also pretty much they would have even been ignorant of what a typical fickle-minded average Indian user might expect.

By: Honey Singh

Honey Singh — Tue, 01 Sep 2009 22:50:46 +0000

Though i don’t read full blog posts but dude i really enjoy the each and every lines of your posts !
Mind It

By: sahai

sahai — Tue, 01 Sep 2009 19:12:00 +0000

thanks Rick, hope i live up to your expectations

By: Rick Boyer

Rick Boyer — Tue, 01 Sep 2009 19:00:57 +0000

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.