Keep Looking, Don’t Settle!

October 2005. I was in 2nd year of my B.Tech. and had a school friend visit me. I don’t remember how the conversation started but what I do remember is that I told him I’ll be an entrepreneur.

He replied: which branch (in engineering) are you in?
Me: Computer Science (He was doing the same course in some other college and was 1 year ahead)
He: So you think you will get a million dollar product idea and start a software company?
Me: Maybe, some day

6 years later, I founded Niswey – a digital marketing services company. In those 6 years I got an engineering degree – which was of no use, quit 3 jobs, failed one startup and gathered enough confidence (and contacts) to start another company. Today, having run Niswey for 4 years (3 years 11 months to be exact), and having worked with a number of clients, I figured a problem. So I carved a solution, implemented and tested for one client, saw success and thus figured a business model around the solution, which forms the basis of my next company – Irayo! [More about Irayo in another blog post].

Had I not thought about starting a business then (in 2005), I would had not failed my first company, Zapylacz (in 2009), maybe not even started Niswey (in 2011) and hence would have never got the idea for this product company, Irayo.

It’s not an idea that occurred one night all of a sudden while drinking beer in a pub! (You’re lucky if you can do that) In most (human) cases, business ideas are the result of a long process, which includes, vision, hard work, discipline, lots of well-wishers and most importantly, consistent grind!

It’s actually what Steve Jobs once famously said, Keep Looking, Don’t Settle!

And by the way, in the midst of all this (from starting Niswey to starting Irayo), I cofounded a product company, Moneno, was among Nasscom’s ‘Top 10 Upcoming Products from India’ in 2011, which got covered in the media, almost secured funding and then failed!

Obviously I don’t know whether this will succeed or not, but, what’s more important here is, I am giving it a shot. Unless I try,  I will never know, after all, it’s good to fail 🙂

Inspiration behind the headline:

4 Replies to “Keep Looking, Don’t Settle!”

  1. Sir, you are always an inspiration for me. Actually I entered in blogging, make a career with it and now become webpreneur after listening you in college(RKGIT).

    It’s true that setting up a business is not a months or a year process, it took many years, hard work and patience to make a living from it.

    1. Pushpendra, never knew and am glad to hear that.

      What media calls “overnight successful people” are actually the result of years of hard work – which unfortunately nobody writes about. Anyway, all the best 🙂

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