India has always been a cricket crazy nation and probably will remain so for the next few generations as well. No, I don't say this because I love cricket or that I am an Indian but because Indians showed their love for cricket to the entire world yesterday. And the best part is that they proved their prowess at a time not when India had won but
DevD was one example of an Indian movie that did some sort of online promotions for the film. Probably seeing the success of an offbeat film getting good response and Fox Production House from the US involved, the hype around Social Media, the producers were tempted enough to do some promotions for Quickgun Murugun (from now referred as QGM),
Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand. Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and
I recently came across an advertisement in The Economic Times, a national daily newspaper arguably read by each and every businessman across the country. The ad started with the words : Kind Attention CMD's, CEO's, COO's and top management Following the address, it had information regarding the program which was succeeded with a 2 line statement
Update : I have intentionally put this update at the top. I have got a lot of people who have made comments on this article, no don't look at the comments section, but to me personally on mail and calls, that they were not happy with this article. Let me be clear; I thoughtfully chose a topic which had a clear sarcasm in it. Rakhi Sawant is a
