September, 2009

Bollywood – Yash Raj Films take it to Social »

The Indian Film Industry is finally waking up to the power of social media. Films have started creating websites and doing promotion online, ads were already seen from quite some time and twitter/ facebook/ orkut were also being tried a bit. A few days ago I reviewed Quickgun Murugun's online marketing campaign, though it was a crap one

Quickgun Murugun’s crap online marketing »

DevD was one example of an Indian movie that did some sort of online promotions for the film. Probably seeing the success of an offbeat film getting good response and Fox Production House from the US involved, the hype around Social Media, the producers were tempted enough to do some promotions for Quickgun Murugun (from now referred as QGM),