Of late I have been asked by quite a few people about branding and what are the steps to become a brand but today I was asked a good question, What is a Brand or better put Define a Brand. Wikipedia says : A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and
Initially I thought flame wars were limited to the Linux OS but guess what, I was wrong ! Even the social networking community has it. People fighting over what is better Orkut or Facebook. Well even though India still has a bigger base on Orkut as compared to Facebook(FB), but the pace at which people are joining FB is much faster than they
My next case in study is the Domino's Youtube scandal. 4 months ago, 2 youtube employees posted a video that showed them spoiling the food they were preparing to be sent. The video showed one of the employees putting cheese in his nose and then using in the food as well as sneezing and spitting in the pizza's. The video spread like wildfire and
I was shell shocked to see this email I received a few days back. HI We are providing Experience certificate for IT professionals (like Dot net,Java,DBA,Networking,Webdesigning,PHP,Mainframe,RUBY on Rails, etc) with life time verfication. Details are as follows: 1) Offer letter/Appointment Letter 2) Experience CUM Releving
I recently came across an advertisement in The Economic Times, a national daily newspaper arguably read by each and every businessman across the country. The ad started with the words : Kind Attention CMD's, CEO's, COO's and top management Following the address, it had information regarding the program which was succeeded with a 2 line statement
Update : I have intentionally put this update at the top. I have got a lot of people who have made comments on this article, no don't look at the comments section, but to me personally on mail and calls, that they were not happy with this article. Let me be clear; I thoughtfully chose a topic which had a clear sarcasm in it. Rakhi Sawant is a
