Niswey is the name!

by sahai on December 11, 2011

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170 days ago since I wrote this blog post about making a career move. Not that I wasn’t working all this time, on the contrary was working so much maybe that I didn’t even have time to write the next update. Well, finally the partnership deed for my startup is signed off with Rahul Dewan and its actually his blog post earlier in the day that motivated me to write this post.

The name of the startup is ‘Niswey’, to be registered as an LLP. We really had a hard time coming with this name, partly due to our thoughts but primarily due to non availability of a .com domain name (yes, its really really tough to get a domain name of your choice these days). Before you ask me, Niswey means optimally, best in the Na’vi language, the language invented for the movie Avatar. Bizarre ? Hehe. But I am quite fancied by languages other than English or Hindi (my previous startup was named Zapylacz – meaning pollination in Polish :) )

About Rahul Dewan: Rahul sir, as I call him, has been a mentor and motivator to me ever since I got in touch with him 3 years ago when I joined his company Srijan as a developer. Well, even though that engagement as an employee didn’t last long, thankfully our relation did. Reminds you of some social networking platform ? Yes, LinkedInRelationships Matter ! If you’ve read my blog before, you would have noticed, I’ve mentioned about him on my People Page ever since I wrote that page.

About Niswey: Niswey’s a digital marketing startup. It deals in complete online branding and marketing strategies. Includes Web Analytics, User Behavior, Heatmaps, Search Engine Optimization, Search Engine Marketing (Advertising), Social Media Marketing. The list is not exhaustive as once we get involved with a brand, we have a lot more to offer, yes talk to our clients for testimonials :)

The website is not still up, for the time being this is where we are putting things up. Hope this venture brings in much success and more importantly ‘satisfaction’ to all those who get aligned with it ! Wish us luck.

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Making a career move

by sahai on June 24, 2011

Every time I used to read Jeremiah’s blog titled People on the move in the social business industry I used to think when would I make a move. Finally the time has come. Yes, I am making a move, not only in terms of career but also in terms of location. After an exciting and really fruitful 2.5 years at Bangalore, I am moving to Delhi.

Away from the lovely weather which can turn you on anytime of the day, will move back to the extremities of hot and cold weather ! From the IT capital to the National Capital. From a city which probably has the highest road taxes to the lowest ! From a city which releases movies in 5 different languages, most of which I don’t understand, to one which will have movies in just 2 languages, thankfully I understand both :) That also means I can watch 2-3 movies in theatres in my new city for the same price which I paid for a single movie in Bangalore. Loads that I can talk about the differences but let’s not make it too long.

Where am I joining ? I would be venturing out (yet again) and starting a Digital Marketing Company based out of Gurgaon. Lots of things happening around and lots in store but will have to wait for the right time before I can share everything… Stay tuned and wish me luck :)

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How to use Blog, Youtube and Slideshare for business

June 16, 2011

I was invited as a guest speaker at Echovme’s Social Media Marketing Bootcamp where I took a session on the importance of Content Marketing. The session covered the What, Why and How to use content marketing for your company or business. It covered the Social Media Tools viz Blogs, Youtube and Slideshare for promotional purposes. [...]

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5 Wrong Reasons to have a Social Media Campaign for your company

March 3, 2011

Time and again I come across people who wish to implement a Social Media Marketing Strategy for their company and often, though I should not be doing so, I tell them NOT to go for such a campaign. The reasons vary in different cases but there are a few things which I noted were common [...]

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Slideshare Zipcast: 5 most useful features

February 21, 2011

Slideshare launched a new product feature last week, Zipcast. Just going through their product demo I could make out how it solves a few of my problems. Quite excited by their features I thought I should share with you. I would be talking about the benefits I can see as an end user. However, I [...]

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Social Media Revolution in India: Video

February 10, 2011

Update: The video is live now, you can view it below. Originally posted here This is a press release provided by SoravJain from Echovme. Feb 09,2011 – Chennai (India)EchoVME Consulting Private Limited, a digital marketing education and consulting firm announced today the launch of first ever India centric – Social Media Revolution in India video [...]

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How to download your Facebook Profile

February 7, 2011

Without wasting any time about anything irrelevant, will just tell you how to download your entire facebook profile information including status updates and photos etc. 1. Login to Facebook (of course ) 2. Top right menu -> Click ACCOUNT–> ACCOUNT SETTINGS You will see a page as shown below: 3. You will see a link [...]

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Featured in ‘The Telegraph’ : Social Sense

January 4, 2011

It’s a new year and it’s a new beginning for a lot of us, but this post comes as a result of something that happened right at the end of the previous year! After getting featured on Rediff and Careers360, I was featured in a story by The Telegraph on the topic, of course, Social [...]

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How NOT to make a Social Media Profile

December 16, 2010

Recently during the #DVCamp we (Me, Sorav, Ramanan) were discussing about how brands are making a mistake by creating Personal Profiles on Facebook in the name of their companies and then adding people as friends. Well, although that is NOT the way to do it and is a serious branding mistake, people on Facebook can [...]

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Social Media is about 3 C’s

November 24, 2010

This post comes as a result of discussion between my team at the organization where I work. Well, people are still of the mindset that number of followers on Twitter is a ROI of the Social Media Campaign and keep targets to achieve a specific number through a campaign. Yes, it feels good to boast [...]

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